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Google Ads puts your business in front of people who are already searching for what you offer — delivering high-intent traffic that converts into real leads and sales.
Google Ads reach people who are actively searching for your product or service — capturing high purchase intent that no other platform can match at scale.
Google's Search and Display Network reaches over 90% of internet users — giving your business unmatched visibility across search results, websites, apps and YouTube.
Every Google Ads campaign is fully trackable — from first click to final conversion. You know exactly what your ad spend generates in leads, sales and revenue.
Google Ads is a pay-per-click advertising platform that displays your business across Google Search, Google Display Network, YouTube and Google Shopping. For businesses in India, Google Ads delivers one critical advantage no other platform offers — the ability to reach buyers at the exact moment they are searching for your product or service.
Unlike social media advertising that interrupts people, Google Ads captures existing demand. At Sanrovax, we build Google Ads campaigns with a revenue-first approach — combining keyword research, conversion tracking, landing page optimisation and data-driven bidding to generate consistent, measurable growth for your business.
Reach people actively searching for your product with keyword-based targeting — delivering your ads to buyers with the highest purchase intent.
Google Ads operates on a pay-per-click model — you only pay when someone clicks your ad, ensuring your budget is spent on people who show real interest.
Track every lead, call, purchase and form submission back to the exact keyword and ad that generated it — complete visibility into your ad spend ROI.
Each Google Ads campaign type serves a different business objective. We identify the right mix for your goals and manage every campaign for consistent, scalable results.
Text-based ads that appear at the top of Google search results when people search for your keywords. The highest-intent campaign type — reaching buyers exactly when they are ready to act.
Visual banner ads shown across millions of websites, apps and Google partner pages. Ideal for brand awareness, retargeting warm audiences and staying visible throughout the buying journey.
Video ads served before, during or alongside YouTube content. With 500M+ users in India watching YouTube daily, video ads deliver powerful brand recall and drive qualified leads at scale.
Product listing ads that show your products with images, prices and reviews directly in Google search results. The most effective campaign type for D2C and ecommerce businesses in India.
A structured, founder-led Google Ads framework — built to reduce wasted spend, improve Quality Score and scale campaigns profitably.
We identify high-intent keywords your ideal customers are searching, map them to the right campaign types and eliminate wasteful broad terms that drain budgets.
We build tightly structured ad groups with relevant keywords, high-Quality Score ad copy and compelling CTAs designed to maximise click-through rates and conversions.
We configure Google Ads conversion tracking, Google Tag Manager and Analytics to capture every lead, call and sale — giving you accurate data to measure real ROAS.
We audit and optimise your landing pages for speed, relevance and conversion — ensuring your ad traffic lands on pages built to convert visitors into qualified leads.
We manage smart bidding strategies, negative keyword lists and audience exclusions daily — reducing cost per click and improving campaign efficiency over time.
Once campaigns are profitable, we scale budgets strategically while maintaining ROAS — with transparent weekly reports tied to real business outcomes, not just clicks.
Both platforms deliver results — but for different reasons. Understanding the difference helps you build the right strategy and invest your budget where it works hardest.
Intent-Based Search & Display Marketing
For most businesses in India, Google Ads captures high-intent buyers actively searching — while Meta Ads build awareness and generate demand. Used together as part of a structured system, they deliver the strongest long-term results. At Sanrovax, we build strategies that leverage both platforms based on your specific revenue goals.
We manage Google Ads campaigns for businesses across India — applying proven, revenue-focused strategies to generate consistent qualified leads and measurable growth.
Attract local patients searching for doctors, clinics and treatments — using Google Search Ads to capture high-intent healthcare queries and increase appointment bookings.
Reach buyers and investors actively searching for properties in India — generating qualified enquiries through targeted Google Search campaigns with high-converting landing pages.
Drive product sales with Google Shopping Ads and Search campaigns — reaching buyers with high purchase intent and maximising ROAS for Indian D2C brands.
Dominate local search results with Google Local campaigns — capturing nearby customers actively searching for your services and driving qualified foot traffic and enquiries.
Generate qualified student leads for courses, coaching institutes and training programmes — using Google Search Ads to reach people actively looking for education solutions.
Capture high-value leads for law firms, CA firms, consultants and financial advisors — using intent-based Google Ads to reach people actively searching for professional help.
Honest answers to the most common questions businesses have before investing in Google Ads.
Google Ads budgets in India typically start from ₹300–₹500 per day for small businesses. The actual cost depends on your industry, competition and keywords. Competitive sectors like real estate, healthcare and legal services have higher CPCs. We recommend starting with a structured test budget, measuring your Cost Per Lead and scaling once you confirm profitable returns.
Google Ads can generate leads within the first 24–48 hours of going live — making it one of the fastest revenue-generating channels available. However, optimised and consistent results typically develop over 2–4 weeks as we refine keywords, improve Quality Scores and eliminate wasteful spend.
Quality Score is Google's rating of the relevance and quality of your keywords, ads and landing pages — scored from 1 to 10. A higher Quality Score directly reduces your Cost Per Click and improves your ad position. At Sanrovax, improving Quality Score is a core part of our process — achieved through tightly structured ad groups, relevant ad copy and optimised landing pages.
Google Search Ads appear when someone actively searches for a keyword on Google — capturing high purchase intent. Display Ads are visual banner ads shown across websites, apps and Google partner pages — ideal for brand awareness and retargeting. For lead generation, Search Ads typically deliver stronger immediate results.
A dedicated landing page always outperforms a homepage for Google Ads. Homepages contain too much information and no single clear call-to-action — leading to higher bounce rates and lower conversion rates. A focused landing page matched to the specific keyword and ad message significantly improves your conversion rate and lowers your Cost Per Lead.
We measure Google Ads success using revenue-first metrics — Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS) and conversion rate. We set up Google Ads conversion tracking and Google Analytics to capture every lead source accurately. Every weekly report is tied to real business outcomes — not just impressions or clicks.
Negative keywords are terms you exclude from your campaigns to prevent your ads from showing for irrelevant searches. A well-maintained negative keyword list is one of the most important optimisations in Google Ads — significantly reducing wasted spend and improving campaign profitability.
Google Ads is exceptionally powerful for local businesses in India. Google Local Search Ads and location-targeted campaigns allow you to reach people searching for your services within a specific city, area or radius — making it one of the most cost-effective channels for generating local leads and foot traffic.
For most businesses in India, running both platforms together delivers the strongest results. Google Ads captures existing demand from people actively searching. Meta Ads creates new demand by reaching audiences who don't yet know your business. Together, they build a full-funnel marketing system.
Profitable scaling requires a confirmed positive ROAS, a high-converting landing page and a structured bidding strategy. We recommend scaling budgets by 15–25% every 7–10 days once campaigns are profitable — giving the Google algorithm time to recalibrate while expanding into new keyword themes and audiences.
Let's build a performance-driven Google Ads strategy built specifically for your business — focused on high-intent leads, real sales and measurable growth.
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