How to Create JioHotstar Ad Campaign – Complete Step-by-Step Guide (2026)

By Sandip Sahani – Founder, Sanrovax | Performance Marketing & Growth Systems

Learning how to create JioHotstar ad campaign is the natural next step after setting up your account – and it is where most advertisers make the decisions that determine whether their OTT budget delivers measurable results or quietly disappears. This guide covers every step of the campaign creation process, from objective selection to creative upload to post-launch optimization.

---

Introduction

JioHotstar’s self-serve advertising platform opened in 2026 with one significant promise: any registered Indian business can now create JioHotstar ad campaign without agency dependency, without pre-negotiated deals, and without the crore-level minimums that previously kept most businesses out of OTT advertising.

The platform delivers on that promise. Campaigns can go live starting at ₹4,000. The process – once you understand it – takes 60–90 minutes from start to launch. And the results reach an audience of 450 million monthly active users watching premium content for 55–65 minutes per session.

But there is an important caveat that most guides skip: knowing how to create JioHotstar ad campaign is not the same as creating one that works. JioHotstar’s campaign creation interface has specific decision points – objective selection, format choice, targeting configuration, creative specifications – where one wrong setting can direct your entire budget at the wrong audience, the wrong placement, or the wrong goal.

This guide is specifically for businesses that have already completed account setup and brand verification. If your account is not yet set up, read our JioHotstar Self Serve Ads Setup Guide first – then return here.

If your account is verified and your brand profile is created, you are ready to create JioHotstar ad campaign. Let us begin.

---

Before You Start – 5-Minute Checklist

The most common reason how to create JioHotstar ad campaign gets interrupted mid-process is a missing asset or an unprepared technical requirement. Run through this checklist before opening Campaign Manager.

✅ Account Ready

• Business verification approved (onboarding SLA: 4–6 hours)
• Brand profile created with name, logo, website, and industry
• Wallet funded or payment method ready

✅ Creative Assets Ready

For Fence Ads (Display):

• Image file: JPEG, JPG, or PNG at correct dimensions
• Brand logo: 1:1 ratio, 120×120px, max 50KB
• Headline text written: under 75 characters including spaces
• CTA button decision made: Shop Now / Learn More / Book Now / Download / Contact Us / Get Quote

For Video Ads:

• Video file processed at correct FPS (use JioHotstar’s Video FPS tool)
• Duration: 10–60 seconds depending on placement
• Thumbnail image prepared

✅ Technical Ready

• Landing URL live, mobile-optimized, loads under 3 seconds
• Google Tag Manager installed on website (mandatory for CPC Traffic campaigns)
• OR Shopify Pixel / Manual Pixel setup complete
• For app campaigns: AppsFlyer, Adjust, or Singular SDK integrated

✅ Campaign Decisions Made

• Objective: Brand Awareness (CPM) or Traffic (CPC)?
• Format: Fence Ads or Video Ads?
• Geography: National / State / City / PIN Codes?
• Duration: How many days?

✅ Budget Calculated (Always include 18% GST)

Campaign Amount	With 18% GST	Actual Payment
₹10,000	+ ₹1,800	₹11,800
₹25,000	+ ₹4,500	₹29,500
₹50,000	+ ₹9,000	₹59,000
₹1,00,000	+ ₹18,000	₹1,18,000

Checklist complete? Open Campaign Manager. Here is exactly how to create JioHotstar ad campaign from the first click.

---

Step 1 – Campaign Objective Select Karo

The first decision when you create JioHotstar ad campaign is the most important one – and it shapes every subsequent setting. JioHotstar’s platform offers two campaign objectives. They are not interchangeable.

Option A – Brand Awareness

What it does: Maximizes how many people see your ad across JioHotstar’s content library.

How you pay: CPM – Cost Per Thousand Impressions. You pay every time your ad is displayed 1,000 times.

Cost: ₹90–₹338 CPM depending on format and targeting tier.

What ₹25,000 gets you:

• Fence CPM at ₹90 (L1): ~2,78,000 impressions
• Video CPM at ₹315 (L1): ~79,000 impressions

Best for: New brand launches, product introductions, IPL and cricket season campaigns, FMCG, automotive, financial services, and any campaign where the goal is recognition at scale – not immediate clicks.

Option B – Traffic

What it does: Drives clicks from JioHotstar users to your website, landing page, or app.

How you pay: CPC – Cost Per Click. You pay only when someone taps your ad.

Cost: ₹9 per click (L1 Pincode targeting) / ₹12 per click (L2 targeting).

What ₹10,000 gets you:

• CPC Fence at ₹9 (L1): ~1,111 clicks from your targeted area

Mandatory requirement: Pixel or Postback integration must be active before this campaign type can go live. GTM, Shopify Pixel, or Manual Pixel – set up before you reach the creative step.

Best for: Local businesses, e-commerce, lead generation, clinics, coaching institutes, and any campaign where the next step after the ad is a website visit or conversion action.

The Decision Table

Your Goal	Choose
Brand recall and recognition	Brand Awareness
Website traffic and leads	Traffic
IPL or cricket season presence	Brand Awareness
Clinic appointment bookings	Traffic (PIN Code)
E-commerce product page visits	Traffic
FMCG mass reach	Brand Awareness
D2C new product launch	Brand Awareness
Local gym or restaurant	Traffic (PIN Code)

In Campaign Manager:

1. Click New Campaign
2. Select your objective
3. Click Next

---

Step 2 – Ad Set Setup Karo

The Ad Set is where you define the mechanics of your campaign. When you create JioHotstar ad campaign, the Ad Set has four key decisions: format, placement, duration, and budget.

2A – Format Choose Karo

Display Ads (Fence)

Fence Ads appear below the video player during active playback – visible to the user while content continues running above. Zero skip rate. Non-interruptive.

Four Fence formats:

Fence Banner – Static image in the fence placement. Simplest format. Best for brand recall and awareness campaigns where the visual alone communicates the message.

Fence CTA – Image with a tappable Call-to-Action button. Displays brand name, tagline, and a button (Shop Now, Book Now, etc.) linking to your landing URL. Best format for Traffic (CPC) campaigns.

Fence Takeover – Expanded dominant brand presence in the fence area. Extended headline, large product image, full brand identity. Best for product launches and competitive moments.

Fence Carousel – Multiple product images in a swipeable horizontal format, each with individual pricing and its own link. Best for e-commerce brands with multiple products.

Starting cost: ₹90 CPM / ₹9 CPC

Video Ads (In-Stream)

Video ads play before content starts (Pre-roll) or during content (Mid-roll). Full-screen, high-attention placement.

Five Video formats:

• Without Companion – pure video, no display extension
• With CTA – video + tappable CTA button below
• With Takeover – video + dominant display extension
• With Carousel – video + swipeable product tiles
• With Webview – video + in-app browser link

Starting cost: ₹315 CPM

Format Decision Guide:

Situation	Best Format
First campaign, limited budget	Fence CTA
Product storytelling	Video With CTA
E-commerce multi-product	Fence Carousel
Local traffic, hyperlocal CPC	Fence CTA
Brand dominance	Fence Takeover or Video
Premium household reach	Video (CTV placement)

2B – Placement Choose Karo

Mobile – Primary placement. Reaches JioHotstar’s largest user segment across smartphones and tablets. Available for all formats.

Connected TV – Smart TV households. Family viewing environment in premium homes. Available for video campaigns. Ideal for products targeting household decision-makers.

For first campaigns: Select Mobile only. Add Connected TV in subsequent campaigns once you have baseline mobile performance data.

2C – Content Language (Video Campaigns)

Select the language of content alongside which your video ad will appear. JioHotstar supports Hindi, English, Tamil, Telugu, Kannada, Malayalam, Bengali, Marathi, and 11+ additional regional languages.

This is a powerful targeting lever: a Tamil Nadu textile brand selecting Tamil-language content reaches a highly relevant regional audience at better relevance scores than a broad national placement.

2D – Ad Set Duration

Enter your start date and end date. Recommendations:

• Minimum 7 days for any campaign – less than this provides no meaningful data
• 14 days minimum for CPC Traffic campaigns – the algorithm needs time to optimize delivery
• For seasonal campaigns (IPL, Diwali), align end date with the event, not before

2E – Budget Set Karo

Enter your total Ad Set budget. As you enter the amount, the platform’s Estimator tool (visible on the right side of the screen) updates in real time to show:

• Estimated Impressions
• Estimated Reach range
• eCPM (effective cost per mille)
• Budget optimization suggestions at +5%, +1%, +1.5x, +2x levels

Use the Estimator actively – if your reach estimate seems too narrow or too broad for your target geography, adjust targeting parameters before committing budget.

Platform budget parameters:

• Minimum campaign: ₹4,000
• Ad Set range in platform: ₹50,000–₹10,00,000 for structured packages
• Add 18% GST to every figure for actual payment calculation

Click Next to proceed to Targeting.

---

Step 3 – Targeting Configure Karo

Targeting is the step that determines whether your budget reaches the right people – or reaches a lot of people who will never buy from you. When you create JioHotstar ad campaign, spend the most time on this step.

Standard Targeting

Platform Select Mobile, Connected TV, or both. Mobile is the default and primary reach vehicle. Connected TV is an add-on for premium household targeting.

Age Enter a custom age range. Do not default to “all ages” unless your product has universal appeal across all demographics. Specific age ranges reduce CPM waste on unqualified impressions.

Gender Female, Male, or both. Simple – but do not skip it. A men’s grooming brand targeting all genders wastes half its impressions.

State Select specific Indian states. For regional brands, choosing 2–3 states rather than All India significantly improves targeting relevance and reduces CPM waste on geographies where your brand has no distribution or service coverage.

City Narrow within your selected states to specific cities. Most effective for brands with city-level operations, service areas, or retail presence.

PIN Codes The most precise targeting dimension on the platform – and one of its most powerful features for local businesses. Enter individual PIN codes one at a time, or upload a bulk list.

A dental clinic in Andheri can serve ads only to users in Andheri PIN codes. A gym in Banjara Hills reaches only users within Banjara Hills. A coaching institute in Rajouri Garden serves ads only to users in the surrounding Rohini-Pitampura-Rajouri Garden cluster.

This level of hyperlocal precision on a platform with 450 million users is genuinely rare – and it makes JioHotstar’s CPC Fence at ₹9 per click one of the most cost-efficient local advertising options in India.

Advanced Targeting (Toggle On)

Enable Advanced Targeting for additional targeting dimensions:

Interests Target users based on content consumption patterns on JioHotstar:

• Sports – cricket, football, kabaddi, other live sports viewers
• Drama – Indian GEC (General Entertainment Channel) and regional drama viewers
• Movies – Bollywood, Hollywood, and regional film viewers
• News – news content viewers
• Lifestyle – lifestyle and reality content viewers
• Kids – family and children’s content viewers

Subscription Level Target Premium subscribers (paid users) or Free tier users, or both. Premium subscribers demonstrate willingness to pay, typically represent higher-income households, and see fewer ads – making Premium targeting relevant for aspirational and premium brands.

Socio-Economic Status Segment audiences by income and lifestyle profiles. Useful for luxury brands, premium financial products, aspirational lifestyle categories, and high-end real estate.

Device Price A practical proxy for disposable income – targeting users by the approximate price range of their mobile device. Premium brands wanting to exclude entry-level device users can use this to refine audience quality.

Frequency Cap Set a daily maximum for how many times the same user sees your ad. Recommended range: 3–5 exposures per day per user. Too low and you lose brand recall buildup; too high and you risk ad fatigue and negative brand association.

Content Targeting (Video Campaigns Only)

For video ad placements, you can select specific content packages alongside which your ad will appear:

Across General Entertainment Content – Broad reach across JioHotstar’s full programming library. Maximum impressions, broad contextual relevance.

Specific Content Packages – Select individual shows, series, or content categories. Each package carries its own CPM rate. Examples: Top 5 Hindi GEC Shows, Bigg Boss – Hindi, Top 5 Movies, regional language drama collections, sports content packages.

Specific content targeting means your ad appears only when users are watching that specific content – allowing tight contextual alignment between your brand message and the viewing environment.

L1 vs L2 – The Targeting Tier Decision

Every targeting configuration falls into either L1 or L2, which directly affects your CPM and CPC.

L1 Targeting = One targeting dimension active (Demographics OR Geographic OR Pincode).

• Fence CPM: ₹90
• Fence CPC: ₹9
• Wider reach within chosen dimension
• Recommended for all first campaigns

L2 Targeting = Two targeting dimensions combined (for example, Pincode + Age, or State + Gender + Interest).

• Fence CPM: ₹113
• Fence CPC: ₹12
• More precise audience definition
• Recommended from second campaign onward, after baseline data from L1

Rule for first campaigns: Always start with L1. The lower CPM/CPC gives you more impressions or clicks per rupee, generates more data, and gives the algorithm more signals to optimize delivery. Move to L2 in your second campaign once you understand which targeting dimension is delivering your best results.

Click Next to proceed to Creative.

---

Step 4 – Creative Upload Karo

Creative is where your brand becomes visible. When you create JioHotstar ad campaign, this is the step where most delays happen – usually because a creative file does not meet specifications or a creative gets rejected during review.

JioHotstar’s Creative Review SLA is 4–6 hours. Plan accordingly – do not submit creatives the same morning you need a campaign live that afternoon.

Setting Up a Fence Ad Creative

Step 1: On the Creative screen, click New Ad.

Step 2: Select Placement and Ad Type – choose Fence Banner, Fence CTA, Fence Takeover, or Fence Carousel from the dropdown.

Step 3: Enter your Title. Keep it under 75 characters including spaces. Write something specific: “Get Appointment This Week – 3 Slots Left” outperforms “Book Now” in driving clicks from viewers who are passively watching and need a reason to act.

Step 4: Select your CTA button from the platform options:

• Shop Now (e-commerce, product sales)
• Learn More (information, consideration stage)
• Book Now (appointments, reservations, registrations)
• Download (app installs, digital products)
• Get Quote (insurance, real estate, B2B)
• Contact Us (service inquiries)

Match your CTA to what the user will actually do after clicking. “Learn More” is not a conversion CTA – it is a consideration CTA. If you want conversions, use “Book Now” or “Shop Now.”

Step 5: Enter your Landing URL – the page the user reaches after clicking. Requirements: must be live, mobile-optimized, loads in under 3 seconds, and directly relevant to the ad message. Never send ad traffic to your homepage when the ad is about a specific product or service.

Step 6: Upload your creative image. Acceptable formats: JPEG, JPG, PNG. File size limits per JioHotstar’s current creative specifications (available in their creative specs tool). Ensure your image is clean, high-resolution, and communicates the brand or offer immediately – users see fence ads for 3–5 seconds before scrolling or tapping.

Step 7: Check the Ad Preview panel on the right side of the screen. This renders exactly how your fence ad will appear to a mobile user. Review it critically – does the headline fit? Is the CTA button visible? Does the image crop correctly? Fix anything that looks off before saving.

Step 8: Set up Event Tracking:

• For Web: Select Google Tag Manager (recommended), Manual Pixel, or Shopify
• For App: Select AppsFlyer, Adjust, or Singular
• Map your conversion events – use the same event names as your existing Google Analytics setup for clean attribution

Event tracking is mandatory for CPC Traffic campaigns. For CPM Awareness campaigns it is optional but strongly recommended – knowing which impressions are leading to downstream conversions is the data that makes your next campaign better.

Step 9: Click Save Ad.

Setting Up a Fence Carousel Creative

Carousel requires additional setup per tile:

• Each tile needs: product image, individual title, individual landing URL, and price (optional but recommended for e-commerce)
• Consistent visual style across all tiles – mismatched image quality between tiles reduces overall performance
• Minimum 2 tiles; recommended 3–5 for optimal swipe engagement

Setting Up a Video Ad Creative

Step 1: Click New Ad → Select Pre-roll (before content) or Mid-roll (during content).

Step 2: Choose your video format – Without Companion, With CTA, With Takeover, With Carousel, or With Webview.

Step 3: Select your video from the Creative Library (recommended for previously uploaded assets) or upload a new file. Using the Creative Library is faster and avoids re-uploading large files for each campaign.

Step 4: Enter Headline, CTA, and Landing URL – same principles as Fence Ad creative.

Step 5: Set up Pixel/App integration and map events.

Step 6: Click Save Ad.

Creative Library – Use It Every Time

JioHotstar Ads Manager includes a Creative Library where all uploaded video and image assets are stored by brand. Before your first campaign, upload your complete asset library – logos, product images, videos, brand visuals. Every subsequent campaign pulls from this library, which is significantly faster than uploading fresh each time. Filter by Ad Format (Video or Image) and Language to find assets quickly.

Creative Rejection – What to Do

If your creative is rejected during the 4–6 hour review window, Campaign Manager shows the rejection reason. Common rejection causes:

• Prohibited content categories (alcohol, gambling, adult content, political)
• Misleading claims or unverified statistics
• Incorrect file specifications
• Missing mandatory disclosures for regulated categories (healthcare, finance)

Address the specific rejection reason and resubmit. Creative resubmissions typically review within 4–6 hours as well.

---

Step 5 – Review, Payment, and Launch

This is the final checkpoint before your campaign goes live. When you create JioHotstar ad campaign and reach this screen, take 5 minutes to verify every detail – because changes after payment require campaign pause, edit, and re-approval.

The Review Screen – What to Check

Campaign Summary:

• ☐ Brand name correct
• ☐ Objective correct (Awareness or Traffic)

Ad Set Details:

• ☐ Placement type: Fence or Video, Mobile or CTV
• ☐ Budget amount (before GST)
• ☐ Campaign dates (start and end correct)
• ☐ Targeting parameters – verify your state, city, or PIN selections are exactly what you intended. A city-level targeting error can direct your entire budget to the wrong metro.

Campaign Estimator:

• ☐ Impressions estimate aligns with your reach expectations
• ☐ Reach range looks proportionate to your targeting scope and budget

Creative Status – This Is Critical: Each uploaded creative shows one of four statuses:

• Draft – saved but not submitted for review
• In Review – under JioHotstar creative team review (4–6 hours)
• Approved – cleared and ready to run
• Rejected – failed review; see reason, fix, resubmit

Do not proceed to payment until at least one creative shows Approved status. A campaign with no approved creatives cannot serve ads – your budget will be consumed by the campaign learning phase with zero impressions delivered.

Add Payment to Wallet

JioHotstar’s billing operates on a pre-loaded wallet system. You add money to your wallet; campaign spend draws from the balance. Unused balance carries forward to future campaigns.

Payment options:

• HDFC Bank (preferred/saved)
• ICICI Bank (preferred/saved)
• Credit/Debit Cards (Visa, Mastercard, RuPay)
• Net Banking

All processed via PayU secure checkout.

GST is added automatically at the payment screen. Every amount you planned – ₹25,000, ₹50,000, ₹1,00,000 – increases by 18% at checkout. This is not an option. Build GST into every budget conversation from the beginning.

Publish

With payment confirmed and at least one creative approved: click Publish.

Timeline:

• ⏱️ Creative Review: 4–6 hours
• 💳 Payment Processing: Instant
• 🚀 Campaign Goes Live: Within 12 hours of payment + approved creative

For campaigns submitted on weekday mornings with pre-approved creatives, delivery typically begins within 2–4 hours.

---

Step 6 – Monitor and Optimize

Publishing is not the finish line when you create JioHotstar ad campaign – it is the starting line. The data your campaign generates in the first 7–14 days is what makes your second campaign significantly better than your first.

The Reporting Dashboard

JioHotstar’s Performance Trends dashboard organizes data across four views:

Date – Day-by-day performance: Impressions, Clicks, and CTR for each calendar day of your campaign flight. Use this to spot anomalies – unusually low impressions on a specific day may indicate creative fatigue or an issue with creative approval status.

Campaign – Aggregated metrics across the full campaign. Useful for overall performance assessment and budget utilization tracking.

Ad Set – Performance breakdown by individual ad sets. If you are running multiple ad sets with different targeting parameters or formats, this view tells you which configuration is delivering better results and deserves more budget.

Ad Creative – Creative-level performance data. This is the most actionable view – it shows exactly which creative version is generating better CTR and should be prioritized (or scaled) in the next campaign cycle.

Key Metrics and Benchmark

Metric	What It Measures	Benchmark (Fence Ads)
Impressions	Times ad was displayed	Per campaign goal
Clicks	Times CTA was tapped	Per CPC campaign goal
CTR	Clicks ÷ Impressions	0.12%–0.18%
eCPM	Effective cost per 1,000	Rising eCPM = creative fatigue

Optimization Decisions

CTR below 0.1%: Your creative is not compelling enough in context. Change the visual, rewrite the headline, or try a different Fence format (if running Banner, test CTA format – the button gives users a clearer action to take).

Impressions lower than Estimator showed: Your targeting is too narrow. Broaden one parameter – expand from City to State, or shift from L2 to L1 targeting. The audience size may not be large enough for efficient delivery at your budget level.

High clicks, low conversions on your website: The problem is post-click, not the ad. Check your landing page load speed on mobile (use Google PageSpeed Insights), verify the page content is directly relevant to the ad message, and ensure the conversion action (form, buy button, phone number) is immediately visible without scrolling.

Rising eCPM after 14 days: Creative fatigue. Upload a new creative with a different visual or headline and refresh the ad set. JioHotstar’s algorithm consistently penalizes stale creative – the same image running for 30 days will cost progressively more per impression as the algorithm loses confidence in its performance potential.

Rule: Refresh creative every 7–14 days regardless of whether current performance has dropped. Proactive refresh maintains performance. Reactive refresh recovers performance after it has already declined – and the cost of that decline comes from your budget.

---

Common Mistakes to Avoid

When you create JioHotstar ad campaign for the first time, these six mistakes are the most expensive.

Mistake 1 – Paying Before Creative Is Approved

Submitting payment immediately after campaign creation – before the creative approval is complete – is the most common timing mistake. If your creative gets rejected after payment, your campaign is live with no serving ad. Budget begins the 12-hour countdown but no impressions are delivered.

Fix: Submit campaign details → Wait for creative Approved status → Then add wallet payment.

Mistake 2 – Launching CPC Campaign Without Pixel

Traffic (CPC) campaigns require Pixel or Postback integration as a mandatory prerequisite. Many first-time advertisers build their entire campaign, reach the payment screen, and only then discover their GTM is not installed or firing correctly on their website.

Fix: Install and verify Google Tag Manager on your website before opening Campaign Manager. Confirm it is firing correctly using GTM Preview mode.

Mistake 3 – Selecting All India for a Local Business

A local clinic, gym, or restaurant that selects “All India” targeting when creating JioHotstar ad campaign will serve ads to users across the country – the vast majority of whom cannot and will not engage with a hyperlocal business. Budget evaporates on irrelevant impressions.

Fix: Local businesses should always use PIN Code targeting with CPC billing (₹9 per click). Reach only the users in your actual service area.

Mistake 4 – Forgetting GST in Budget Planning

Every figure in JioHotstar’s pricing documentation – every CPM rate, every CPC rate, every indicative package – is exclusive of GST. When you create JioHotstar ad campaign and plan a ₹50,000 campaign, the actual wallet charge is ₹59,000.

Fix: Always calculate: Planned Budget × 1.18 = Actual Cost. Build this into every budget conversation with stakeholders before campaign launch.

Mistake 5 – Optimizing Before Sufficient Data

Pausing or significantly modifying a campaign after 3–4 days because results are not immediately visible is one of the most common reasons first JioHotstar campaigns underperform. The platform’s delivery algorithm needs 7–14 days to optimize who receives your ad and when.

Fix: Set a clear 14-day review window. During that window, monitor daily data but make no optimization changes except for clearly rejected creatives. Your first optimization session should happen at day 14 with 14 days of data informing every decision.

Mistake 6 – Keeping the Same Creative for 30 Days

JioHotstar’s algorithm measures creative performance over time. The same creative running for 30 days without refresh consistently shows rising eCPM and declining CTR as the same users see it repeatedly and the algorithm loses confidence in its relevance.

Fix: Prepare 2–3 creative variations before campaign launch. Set a calendar reminder to upload a fresh creative at day 7–10. Budget spent on a fatigued creative delivers fewer results per rupee – and creative refresh costs nothing.

---

Campaign Strategy by Business Type

The same platform, the same campaign creation process – but significantly different optimal settings depending on your business type.

Local Business (Clinic, Gym, Restaurant, Coaching)

When you create JioHotstar ad campaign for a local business:

• Objective: Traffic (CPC)
• Format: Fence CTA
• Targeting: PIN Code targeting – your specific service area only (L1)
• Budget: ₹10,000–₹25,000/month
• CTA: “Book Now” or “Get Directions”
• Creative message: Specific offer or availability – “Slots available this week” beats generic “Visit us today”

D2C Brand

• Objective: Brand Awareness (CPM) for new products; Traffic (CPC) for conversion campaigns
• Format: Fence Carousel (product range) or Video With CTA (storytelling)
• Targeting: City + Interests (Sports or Lifestyle) – L2 targeting appropriate after first campaign
• Budget: ₹25,000–₹50,000/month
• CTA: “Shop Now” → Direct product page

FMCG / Large Brand

• Objective: Brand Awareness (CPM)
• Format: Video Pre-roll (Non-skippable for guaranteed delivery)
• Targeting: State level or national – L1 for mass reach
• Budget: ₹50,000+/month
• Content targeting: Specific high-viewership shows (Top Hindi GEC, Bigg Boss, etc.)

Real Estate Developer

• Objective: Traffic (CPC) for lead generation
• Format: Fence Takeover
• Targeting: City + Subscription Level Premium (L2) – premium subscribers = higher-income household buyers
• Budget: ₹25,000–₹1,00,000/month
• CTA: “Book Site Visit” → Lead form or WhatsApp

Healthcare / Hospital

• Objective: Traffic (CPC) – appointment booking
• Format: Fence CTA
• Targeting: City + PIN Codes (L1) – your hospital’s catchment area
• Budget: ₹15,000–₹50,000/month
• CTA: “Book Appointment” → Direct booking page or WhatsApp
• Note: Healthcare content must comply with JioHotstar’s advertising policies – avoid clinical claims, ensure content is factual and compliant

---

Expert Insight – Sandip Sahani, Founder, Sanrovax

“The question I get most often from businesses that have just learned how to create JioHotstar ad campaign is: ‘What should my first campaign look like?’ And my answer is always simpler than they expect.

Start with one objective. Choose Fence CTA if you want traffic – it is the most straightforward format to measure and the lowest entry point on the platform. Choose Fence CPM if you want awareness – the reach you get at ₹90 CPM on a platform with 450 million users is genuinely competitive with any alternative.

Set targeting that actually reflects your customer – not aspirationally broad, not unnecessarily narrow. If your business serves a city, target that city. If it serves specific neighbourhoods, use PIN codes. Do not target All India because it feels more ambitious.

Then leave it alone for 14 days. The single most expensive mistake in JioHotstar campaign management is premature optimization – changing things before enough data exists to know whether the change is actually an improvement.

On day 14, look at three numbers: CTR, whether the impressions delivered match your targeting intent, and whether clicks are reaching a landing page that converts. Those three data points tell you what to change – and the second campaign, built on real data from the first, is consistently meaningfully better.”

– Sandip Sahani, Founder, Sanrovax | Authorized JioHotstar Advertising Partner

Sanrovax is a performance marketing and growth systems agency based in Halisahar, West Bengal, India.

---

How Sanrovax Helps with JioHotstar Ad Campaigns

At Sanrovax, how to create JioHotstar ad campaign is not a one-time setup task – it is the beginning of a campaign management cycle that compounds performance over time.

We are an authorized JioHotstar advertising partner. We have been inside the platform from the self-serve launch phase – creating campaigns, reading performance data, building targeting architectures, and optimizing creatives across multiple campaign cycles. The guidance in this article reflects direct platform experience, not documentation reading.

Our campaign management process covers every step you have just read – and adds the layers that make the difference between a campaign that delivers results and one that delivers impressions:

Campaign architecture: Structuring objectives, ad sets, and creatives in a way that generates actionable comparison data – so optimization decisions are based on real performance differences, not guesses.

Creative briefing: Writing Fence Ad headlines and CTA copy that is specific enough to drive clicks from passively watching users. This is a different creative skill from Meta or Google ad copy – and getting it right from the first campaign matters.

Targeting refinement: Building the L1-to-L2 progression across campaign cycles – starting broad, collecting data, refining precision, and reducing wasted impressions as audience understanding deepens.

Pixel and attribution setup: Connecting JioHotstar clicks to downstream conversions in GA4 so every rupee of campaign spend has a traceable business outcome.

Multi-channel integration: Positioning JioHotstar campaigns within the full performance system – alongside Meta Ads, Google Ads, and YouTube – so OTT awareness compounds into conversion across every touchpoint.

Whether you are following this how to create JioHotstar ad campaign guide independently or want Sanrovax to build and manage the system, the starting point is the same: a clear understanding of what your campaign needs to achieve – and then every decision flowing from that.

---

FAQ – How to Create JioHotstar Ad Campaign

---

Conclusion – Your JioHotstar Campaign in 6 Steps

Now you know exactly how to create JioHotstar ad campaign – every decision point, every specification, every setting that matters between campaign creation and campaign performance.

Here is the complete process in six steps:

Step 1 – Objective: Brand Awareness (CPM) for reach and recognition. Traffic (CPC) for clicks and conversions. Choose based on what you actually want users to do after seeing your ad.

Step 2 – Ad Set: Format (Fence or Video), Placement (Mobile or CTV), Duration (minimum 7 days), Budget (with GST added).

Step 3 – Targeting: Start with L1. PIN Codes for local businesses. State or City for regional brands. Add Advanced Targeting from your second campaign. Never target All India for a local business.

Step 4 – Creative: Headline under 75 characters. Specific CTA matched to user action. Landing URL mobile-optimized and relevant. Ad Preview verified before saving. Creative Review: 4–6 hours.

Step 5 – Review, Pay, Launch: Verify all settings. Wait for Approved creative status. Add wallet payment (include GST). Publish. Live within 12 hours.

Step 6 – Monitor: Check CTR, impressions, and eCPM daily. Make no changes for 14 days. Refresh creative at day 7–10. Optimize targeting in campaign two based on campaign one data.

The businesses that get the most from JioHotstar advertising are not the ones with the most complex first campaigns. They are the ones who launch cleanly, read the data honestly, and build each campaign on what the previous one proved.

At Sanrovax, we help Indian businesses build JioHotstar campaigns that deliver measurable results – not just impressions on a dashboard.

Book Your Free 30-Minute Strategy Call → sanrovax.com

---

Internal Links:

• How to Advertise on JioHotstar
• JioHotstar Self Serve Ads — Setup Guide
• JioHotstar Self Serve Ads Tutorial
• JioHotstar Ads Cost — Complete Pricing Guide
• JioHotstar Fence Ads — Complete Guide
• JioHotstar vs YouTube Ads
• How Meta Ads Work
• How Google Ads Work
• How to Run YouTube Ads

---

Sandip Sahani – Founder, Sanrovax Performance Marketing & Growth Systems | Halisahar, West Bengal, India sandip@sanrovax.com