Practical guides, strategies and insights from a founder who has actually run campaigns — not just consulted on them.
Sandip Sahani 
Spotify Ads Cost India questions almost always start the same way, how much should I actually budget. The direct answer is that Indian Spotify audio campaigns typically run between one hundred twenty and three hundred fifty rupees per thousand impressions, though the real number depends heavily on your targeting, city, and language choices. This guide … Read more
SEO vs AEO vs GEO is one of the most searched comparisons in digital marketing right now, and most articles covering it stop at definitions. This one does not. If you already understand roughly what each term means, what you actually need is a clear answer to a harder question, which one deserves your time … Read more
What is GEO, and why do marketers keep bringing it up alongside AEO and SEO this year. Generative Engine Optimization, or GEO, is the practice of shaping your content, brand presence, and digital assets so generative AI systems like ChatGPT, Gemini, Perplexity, and Claude are more likely to cite, reference, or directly use your information … Read more
What is AEO, and why does it suddenly show up in every marketing conversation this year. Answer Engine Optimization, or AEO, is the practice of shaping content so AI tools like ChatGPT, Google AI Overviews, and Perplexity can understand it, trust it, and use it as the direct answer to a question, often without the … Read more
Seeing the words “Your account has been suspended” inside Google Ads is one of the most stressful moments any advertiser can face. Campaigns stop instantly, budgets sit frozen, and for many businesses, an entire revenue channel goes dark overnight. If you are searching for a real Google Ads account suspended fix right now, the first … Read more
If you are trying to complete a JioHotstar Ad Manager login for the first time, you are not alone. Since JioHotstar launched its dedicated Ads Manager platform in 2026, a large number of advertisers have gotten stuck at the exact same step, confusing the advertising portal with the regular JioHotstar streaming app login. This guide … Read more
By Sandip Sahani, Founder, Sanrovax Search engines do not work the way they did even two years ago, and if you are trying to understand how to do SEO in 2026, that shift is the first thing you need to accept. Google now blends organic listings with AI generated answers, voice results, and instant summaries … Read more
Google Ads cost in India is one of the most searched questions among Indian business owners in 2026 – and also one of the most poorly answered. Most guides throw out an average CPC and call it a day. The problem is that the average is nearly useless. A dental clinic in Pune, a fintech … Read more
JioHotstar video ads are the most powerful in-stream advertising format on India’s largest OTT platform – and the format most Indian businesses underestimate before they run their first campaign. This guide covers everything: what the format is, all five sub-types, official pricing, targeting, creative specifications, CTV placements, IPL inventory, and the decision framework for when … Read more
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