Practical guides, strategies and insights from a founder who has actually run campaigns — not just consulted on them.
SEO vs AEO vs GEO is one of the most searched comparisons in digital marketing right now, and most articles covering it stop at definitions. This one does not. If you already understand roughly what each term means, what you actually need is a clear answer to a harder question, which one deserves your time … Read more
What is GEO, and why do marketers keep bringing it up alongside AEO and SEO this year. Generative Engine Optimization, or GEO, is the practice of shaping your content, brand presence, and digital assets so generative AI systems like ChatGPT, Gemini, Perplexity, and Claude are more likely to cite, reference, or directly use your information … Read more
What is AEO, and why does it suddenly show up in every marketing conversation this year. Answer Engine Optimization, or AEO, is the practice of shaping content so AI tools like ChatGPT, Google AI Overviews, and Perplexity can understand it, trust it, and use it as the direct answer to a question, often without the … Read more
By Sandip Sahani, Founder, Sanrovax Search engines do not work the way they did even two years ago, and if you are trying to understand how to do SEO in 2026, that shift is the first thing you need to accept. Google now blends organic listings with AI generated answers, voice results, and instant summaries … Read more
By Sandip Sahani – Founder, Sanrovax | Performance Marketing & Growth Systems Learning how to create JioHotstar ad campaign is the natural next step after setting up your account – and it is where most advertisers make the decisions that determine whether their OTT budget delivers measurable results or quietly disappears. This guide covers every … Read more
By Sandip Sahani – Founder, Sanrovax | Performance Marketing & Growth Systems Most Indian businesses running Meta ads are using the wrong format. Not because they don’t care about results – but because nobody told them the difference between eight types of Meta ads that each behave differently, convert differently, and cost differently. This guide … Read more
By Sandip Sahani — Founder, Sanrovax | Performance Marketing & Growth Systems Most businesses that explore JioHotstar fence ads for the first time ask the same question: why would I choose a display ad on a streaming platform when I can run video? The answer is simple — 3x more impressions at less than one-third … Read more
By Sandip Sahani — Founder, Sanrovax | Performance Marketing & Growth Systems If you want to learn how to run WhatsApp ads for your business in 2026, you are about to discover the most direct, highest-converting advertising channel most Indian businesses are completely ignoring. This guide will show you the exact system — step by … Read more
By Sandip Sahani — Founder, Sanrovax | Performance Marketing & Growth Systems If you want to learn how to run LinkedIn ads for your business in 2026 and generate qualified B2B leads, this guide is for you. No theory. No fluff. Just the practical system that turns LinkedIn’s premium audience into real revenue. Introduction — … Read more
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