Practical guides, strategies and insights from a founder who has actually run campaigns — not just consulted on them.
Local Customer Optimization is a new setting inside Performance Max campaigns for store goals, and it is designed to solve a problem that has frustrated local businesses for years, reaching people who are physically nearby and ready to act right now. Google rolled out Local Customer Optimization globally in 2026, timed specifically ahead of the … Read more
SEO vs AEO vs GEO is one of the most searched comparisons in digital marketing right now, and most articles covering it stop at definitions. This one does not. If you already understand roughly what each term means, what you actually need is a clear answer to a harder question, which one deserves your time … Read more
What is GEO, and why do marketers keep bringing it up alongside AEO and SEO this year. Generative Engine Optimization, or GEO, is the practice of shaping your content, brand presence, and digital assets so generative AI systems like ChatGPT, Gemini, Perplexity, and Claude are more likely to cite, reference, or directly use your information … Read more
What is AEO, and why does it suddenly show up in every marketing conversation this year. Answer Engine Optimization, or AEO, is the practice of shaping content so AI tools like ChatGPT, Google AI Overviews, and Perplexity can understand it, trust it, and use it as the direct answer to a question, often without the … Read more
JioHotstar video ads are the most powerful in-stream advertising format on India’s largest OTT platform – and the format most Indian businesses underestimate before they run their first campaign. This guide covers everything: what the format is, all five sub-types, official pricing, targeting, creative specifications, CTV placements, IPL inventory, and the decision framework for when … Read more
By Sandip Sahani – Founder, Sanrovax | Performance Marketing & Growth Systems How to advertise on ChatGPT is one of the most searched questions in digital marketing right now – and for good reason. ChatGPT launched advertising on February 9, 2026, opening what is arguably the highest-intent advertising surface on the internet to brands for … Read more
Digital marketing in Kolkata is no longer optional for local businesses. India now has over 1 billion internet users — and that number is not slowing down. The country’s digital advertising market is projected to reach ₹69,856 crore ($8.15 billion) by the end of 2026, growing at nearly 19% annually. Digital now accounts for 61% … Read more
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